This project focused on building a brand that reflects Suzi’s dual role as both a therapist and a consultant for companies looking to enhance employee well-being.
The goal was to create a brand identity and website that feel professional, structured, yet approachable, making it easy for individual clients and corporate partners alike to connect with Suzi’s compassionate and insightful services.
Suzi Desmond’s brand features a palette of soft, calming tones like blues and greens, balanced with neutral shades. These colors were chosen to evoke tranquility and trust, perfectly aligning with the supportive and nurturing environment Suzi creates for her clients.
The logo design draws inspiration from pathways, movement, and water, symbolizing growth, flow, and progress. We aimed to design a brand identity that feels structured but still carries a handmade, personal touch, mirroring Suzi’s unique approach to therapy and consulting.
The brand’s personality is warm, approachable, and professional, reflecting Suzi’s kind, empathetic, and direct approach to both her practice and consulting work. We built the brand to speak to both individual clients seeking personal growth and corporate clients looking to improve employee wellbeing.
The website uses a clean, single-page scroll design to keep everything simple and easy to navigate. We made sure the site is responsive, providing a smooth, hassle-free experience that reflects the same ease and clarity clients will find in Suzi’s therapy and consulting services.
Alexandra Corona, MFT, LADC
Owner, In-Spire Therapy Services
