This branding project focused on embracing indigenous ideologies and approaches to community building and healing. The goal was to create a brand that feels both earthy and grounding, yet invigorating, capturing the deep roots and meaningful symbolism central to the client’s practice.
Every element was thoughtfully designed to welcome a diverse community and resonate with the client’s mission of fostering spaces for healing on individual, family, and community levels.
The palette for this project draws inspiration from rich earthy pigments, carefully selected to convey a sense of grounding, warmth, and connection. These colors are meant to evoke the deep familiarity and respect associated with various indigenous cultures, creating a visual language that feels both welcoming and rooted in tradition.
The client wanted all the branding to be deeply rooted in their heritage while remaining recognizable across many cultures. In designing the main logo, meaning was built into every design choice, emphasizing the passing of knowledge and the healing aspects of community and heritage.
The brand’s personality is warm, inviting, and deeply rooted. It’s designed to welcome everyone into a space of trust and community, reflecting the client’s commitment to building strong, inclusive connections. The branding radiates authenticity, creating a space where diverse communities can come together for growth and healing.
We worked closely with the client to really hone in on their goals, distilling those ideas into a clear, focused strategy. This strategy acts as a guiding light, helping everyone involved stay on the same path and work towards the same goals. It’s designed to create a strong foundation and a clear direction, so the client and their team can move forward with confidence and unity.
Temoca Dixon
Owner, Sage Therapy & Consulting
