Nikki Weber Performance & Recovery was a full branding and web design project focused on creating a calm, minimalist, and professional identity. Nikki wanted a brand that reflects his direct, no-nonsense approach to helping athletes recover from injury. The goal was to deliver a clean, streamlined look that aligns perfectly with his calm and collected personality.
The color palette for Nikki Weber Performance & Recovery features blacks, blues, grays, and whites, conveying the cool, calm, and collected aspect Nikki brings to his clients. This palette is direct and streamlined, mirroring the professionalism and clarity that defines his approach to recovery.
The logo follows a straightforward and professional structure, opting for a monogram-inspired logo mark that’s both clean and direct. Additional logos incorporate a kettlebell, offering a clear representation of the services provided while contrasting the more abstract monogram with a tangible, recognizable symbol.
The brand is all about helping athletes recover from injury, with the client's direct and confident approach front and center. The branding is designed to reflect his straightforward nature, ensuring that clients understand they’re in capable, focused hands from the moment they engage with his brand.
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The client's website, was designed with a strong emphasis on responsive web design, ensuring it looks and functions seamlessly across all devices. The clean, minimalist layout is maintained whether viewed on a desktop, tablet, or smartphone, making navigation effortless and the user experience smooth. The site’s design reflects Nikki’s professional and direct approach, offering visitors a streamlined and efficient way to learn about his services and connect with him, no matter how they access the site.
Nikki Weber
Owner, Performance & Recovery
