We designed this brand to capture the client’s playful, exciting, and energetic approach to therapy, showing that working on your mental health can be joyful and empowering.
The goal was to reflect their personality while conveying the message that therapy isn’t just about healing—it’s also about gaining the strength and confidence to live the life you truly want.
The color palette is bright, fun, and playful, designed to make you feel both at ease and uplifted. The vibrant tones bring a sense of calm and comfort, while still carrying an energy that conveys the client's empowering approach to therapy.
The logo is graphic and playful, with a hand-sketched style that adds a sense of personality and warmth. The design is intentionally playful and unstructured, without feeling chaotic, reflecting the belief that embracing playfulness and joy can lead to a sense of well-being and balance.
The personality strikes a perfect balance between being grounding and joyful. It celebrates therapy as a journey of self-empowerment, where growth is seen as something positive and uplifting—a place for clients to feel supported while discovering their own potential.
We created a colorful and playful website that brings every aspect of the client's brand to life. The design captures her vibrant, fun approach while staying true to her style. We made sure the site not only looks great but is also fully responsive and super easy for clients to navigate, keeping everything seamless and user-friendly. It's all about making sure the personality of the brand shines through while offering a smooth and enjoyable experience for visitors.
Alexandra Corona, MFT, LADC
Owner, In-Spire Therapy Services
